November 2016 | Travis Thom Skip to content

Travis Thom

Your CTA Button Has One Job

The job of your CTA button copy is to get prospects to click – but how can you be sure that the copy you choose motivates prospects to convert? Get them to take action. Spell-it-out. I recommend starting with an actionable word such as “show,” “learn,” “discover” or “enjoy.” Then…
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