August 2018 | Travis Thom Skip to content

Travis Thom

Crafting New Facebook Ad Targeting Strategies

🎯 When crafting new Facebook ad targeting strategies it's key to look at historical data of home owners and build persona's to identity their habits and behaviors as they get ready to sell. ⛳ Then mirror and layer those behavior and interests to create targeting that is relevant to your goal.

How Much Should You Bid?

💰 I hear a lot of people say "The leads are bad!"... Most often, though, people simply don't have a full understanding how Facebook marketing works. To help, here is a graph that gives you just a little insight into what we marketers call "pacing" and how the Facebook ad auction…
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Listings Attract More Listings

💣 Listings attract more listings. 🔥 Pretty easy right? Well actually it is. Using Facebook ads, you can maximize each listing you have and leverage every life-stage that your listing goes through, coming soon, just listed and just sold. Those are three different opportunities to create more leads just using a few…
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