My favorite color is: Blue
My favorite ice cream is: Peanut Butter and Chocolate
Number of pets: 1 grumpy, blind, obese, cat named Rio
Children: 1 feisty, sweet, smart, sassy, sometimes tantrum throwing, frequent sloppy smooch giving, snuggle in the morning, dance in the afternoon, make a mess at dinner, 2.5 year old. She’s basically the ultimate mini-me.
I started my Real Estate career at the young age of 19, after one year of going to school in San Francisco for marketing and motion picture films at the Academy of Art school, I decided that I couldn’t wait any longer to jump into business and start something for myself. Years later at the age of 21 I became the youngest Qualifying Broker in the State of New Mexico, my home and place of business.
After several years on my own, I started a small team that focused on new construction developments and that took me in the direction of my first love – marketing. Like a snow ball gradually picking up speed, the marketing I created for our condo and town-home developments created a demand for my brokerage to handle the sales and marketing for over $100 million in inventory in a very short period of time. That same year, I made it as a Top 30 Under 30 Finalist for Realtor Magazine and my small break out team had grown to a brokerage of 30 Agents, specializing in many different niches.
My best year in Real Estate was during the worst economic time in Real Estate, just after the market crashed in 2008. My attribute this success to my love of internet marketing, social media, and crafty email campaigns that nurtured leads and helped us plant a flag in the ground about who we were, what our marketing did for our clients, ultimately helping us build a strong brand through online lead generation.
From building psychographic campaigns, buyer personas, and building a deeper understanding of online consumer psychology, I helped our small company design larger-than-life marketing campaigns that generated demand and sparked desire. A few years later, I decided to take my skill set to a international level and, with my wife Toni, I made a decision to use our marketing skills in a new way by creating something that every agent could enjoy and profit from – Elevated Real Estate Marketing. One year later and two weeks before our daughter was born, we launch Leads2Listing.com (now known as Elevated REM ) a home valuation landing page and single property website company that helps thousands of agents across the world generate more leads.
With over 14 years of Real Estate under my belt, I have seen the Real Estate marketing landscape move and morph into a new frontier for agents and the opportunity for agents and brokerages to crave out their slice of the online market has never been greater. Join me as I help agents navigate those rough waters and show them where the money is flowing, how to capture it and how to build their online lead generation in a way that will bring them success now and in the future.