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Travis Thom

THE NEW FACEBOOK CANVAS ADS

By now, most of you reading this have probably heard of the New Facebook Canvas Ads. But, for those of you just getting into Facebook Advertising here is a quick run-down: Facebook now provides an option for businesses of all sizes to create interactive ads that appear in users Newsfeed.…
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Thumb Stopping Ad Example

This is an ad that we recently created for a client in our Facebook Ad Agency division. The goal was to create an eye catching or a "thumb stopper" to get their attention and get them to click on the ad. This as is a video lead ad. Meaning that…
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Facebook Loves Video!

If you aren't using video in your Facebook campaigns you should look at starting one. My current video campaign is costing me 0.07 per view for 3 second views and then 23 cents for the 10 second video views. It's not just extremely affordable, it's also a great storytelling tool…
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Writing Facebook Ad Copy Tip

Writing some Facebook ads for a client today. With these type of ads you have to remember that Real Estate is emotional. It's where families lay down roots, grow together and re-discover love and home as they combine into one place. Ad copy: "It's more than just a house. It's…
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