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Should you choose oCPM vs CPM for your Real Estate Facebook campaign?

Should you choose oCPM vs CPM for your Real Estate Facebook campaign?

What is CPM vs oCPM

Should you choose oCPM vs CPM for your Real Estate Facebook campaign? Not many understand the actual meaning or rather the implications of what this stands for and how to leverage it in campaigns.For those of you who haven’t come across the terms before:oCPM: optimised cost per thousand mile/impressionsCPM: cost per thousand impressionsTHE SIMPLE EXPLANATIONFacebook can either choose to optimise ads for impressions (CPM) or optimise for a specific action.Here’s how in works in practice: Facebook KNOWS that certain people in your audience will be more likely to perform on action over an other. In this video I go over what this means.

Posted by Travis Thom on Monday, May 7, 2018

Should you choose oCPM vs CPM for your Real Estate Facebook campaign?

Not many understand the actual meaning or rather the implications of what this stands for and how to leverage it in campaigns.

For those of you who haven’t come across the terms before:

oCPM: optimized cost per thousand mile/impressions

CPM: cost per thousand impressions

THE SIMPLE EXPLANATION:
Facebook can either choose to optimize ads for impressions (CPM) or optimize for a specific action.

Here’s how it works in practice:
Facebook KNOWS that certain people in your audience will be more likely to perform on action over another. In this video, I go over what this means

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