Here are 4 advertising strategies every Agent should know in order to retarget their Real Estate leads, circumventing the possibility leads have recently “cleared” their pixeled browsing history:

1) Lead Form

Facebook lead ads makes the buyer and seller lead generation process easy. Facebook leads can simply tap your ad and a form pops up—it’s already pre-populated with their Facebook contact information (name, email, and sometimes phone number) and are ready to be sent directly to you or your preferred CRM. With just a few taps, they can get the information they want (buyers guide, sellers guide, list of homes, etc), and you generate a lead for your Real Estate pipeline. What’s more, you can retarget all leads who engage with your Facebook Lead Ad by using creating a custom audience of those leads without the use of a Facebook pixel.

DO THIS: After creating your lead ad inside your ad manager, create a custom audience > choose “Lead Form” > select your lead ad. Select the number of days that people have engaged with that lead ad (the maximum number of days is 90). Name your custom audience and use this audience as the targeting for another ad about you, your brand, and your services.

2) Instant Experience Ads

Instant Experience Ads, or Canvas Ads, are an easy and beautiful way to showcase your Real Estate brand or business in a mobile friendly format. Available to all advertisers, Instant Experience Ads allow you to create interactive miniature landing pages giving you the ability to show off new listings, your services, market trends, neighborhoods, guides, and more. This format also keeps the entire ad engagement experience confined to the Facebook platform so leads aren’t leaving your ad/content and getting distracted by other links or pictures on your website. Similar to Lead Ads, you do not need a Facebook Pixel to retarget leads who engage with your Instant Experience Ads and you can integrate your Instant Experience Ad with a Lead Ad for even more lead information.

DO THIS:After creating your instant experience / canvas ad inside your ad manager, create a custom audience > choose “Instant Experience” > define your rules in drop down menus > select the number of days to look back for people who have engaged > choose the instant experience ad you’ve created. Name your custom audience and use this audience as the targeting for another ad about you, your brand, and your services.

3) Video Views

Facebook and Instagram allow users to post videos to their business page feed and stories. These videos can include a variety of topics and content ranging from webinars, listings, client testimonials, community tours, schools, local business, etc. With over 100 million hours of videos watched on Facebook every single day, Facebook allows advertisers to retarget any person who has watched your video for any length of time starting at just 3 seconds. There are a number of objectives advertisers can use when using video views to retarget leads but try this:

DO THIS:After creating your video ad inside your ad manager, create a custom audience > choose “video” > define length of view time > click “choose videos” > in drop down menu, select Campaign, Page or Instagram business profile > click “Confirm” > enter number of days lead shall remain in your audience > click “save”. Name your custom audience and use this audience as the targeting for another ad about you, your brand, and your services.

4) Business Page Engagement

With the addition of Engagement Audiences to the Facebook retargeting tool box, you can now segment and build a custom audience of people who interact with your business page and ads which can include anyone who has visited your business page, engaged with your page’s content by liking or commenting on a post, clicked on your call-to-action button (such as Contact Us or Send Message), leads who have messaged your business page, and leads who have saved your page or post. This allows you to target leads who have a high engagement rate with you and your brand and who are likely to be hyper-responsive to your campaigns. There are different custom audience opportunites for each of these engagement types but here are quick instructions on how to retarget users who have commented, liked, or engaged with any of your business page posts.

Do this: Create custom audience > choose Facebook Page > include “people who have engaged with any post or advertisement > determine number of days > name your custom audience > use this audience as the targeting for another ad about you, your brand, and your services.

While Facebook is working hard to maintain more privacy options for users we must remember paid advertising is how Facebook makes money so there will always be creative ways for advertisers to retarget the right audience with or without the use of a pixel.

Learn more about ad types and using custom audiences by joining our Facebook Marketing For Real Estate training and coaching group!

Go to www.ElevatedREMTraining.com