Categories My Story Making Waves January 18, 2017Author travisthom Recently I came across a photo of my grandfather, and my cousin, taken when they had newly opened their car dealership. The image is of the two of them standing proudly together behind a wheel barrow filled with silver dollars. At first glance, the purpose of the silver coins may not be obvious but the question to “why are they pushing a wheel barrow full of coins around?” is well known to me now. The answer: Marketing. The answer was more than just “marketing”, but it essentially boiled down to that. The coins were part of a marketing campaign, being offered as the prize, but the story reminded me of just how of far we’ve come in marketing and the endless possibilities at our finger tips that are used, and can be used, to push sales in through the door. In the early 1950’s the challenge of getting the word about a wheel barrow full of brand new coins, and more importantly the cars that they were ultimately trying to sell, must have been an exciting one to overcome. Having so many alternative avenues to make such campaigns publically wide spread, now in 2017, offers companies like my own access to an abundance of innovative marketing tools and reminds me how Elevated REM’s core values consistently play a role in the way that we operate by leading us on the path to more creative marketing we so often embrace. One value in particular sticks out at moment – “Improving the quality of service through innovation and technology.” I can proudly say Elevated REM lives by this self assigned value because we work to utilize every available means of technology and resources relevant to our industry. In the 1950’s, this statement would have meant something entirely different than it does now. However, my grandfather and cousin rolled out their innovative marketing campaign of coins and were successful at doing so. Learning that taking marketing risks can sometimes produce a greater reward, I’ve been able to take away an important business lesson from my grandfather: strive for excellence and use every avenue to provide great service, even if it’s never been done before. As Elevated REM grows, I am always grateful, thankful, and humbled when I am reminded by, and receive kuddos from, the public about the way we conduct our business. It’s an excellent reminder to constantly take measure of our performance, strive to better our services, and always stand by our values. In today’s complex markets and industry we are making waves as a company and by embracing a different school of thought we are privileged to serve our community. We thank those of you who have helped us achieve what we have built today and we look forward to the future.