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Travis Thom

Crafting New Facebook Ad Targeting Strategies

🎯 When crafting new Facebook ad targeting strategies it's key to look at historical data of home owners and build persona's to identity their habits and behaviors as they get ready to sell. ⛳ Then mirror and layer those behavior and interests to create targeting that is relevant to your goal.

How Much Should You Bid?

💰 I hear a lot of people say "The leads are bad!"... Most often, though, people simply don't have a full understanding how Facebook marketing works. To help, here is a graph that gives you just a little insight into what we marketers call "pacing" and how the Facebook ad auction…
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