Want To Target People That Have Engaged With Your Facebook Page? Now You Can! We've Got The Low Down! | Travis Thom Skip to content

Travis Thom


Want To Target People That Have Engaged With Your Facebook Page? Now You Can! We’ve Got The Low Down!

Want To Target People That Have Engaged With Your Facebook Page? Now You Can! We’ve Got The Low Down!

The new Facebook page engagement custom audience is a great way to target people that have already showed an interest in your Real Estate listings and or your Real Estate service and posts/ads. It is similar to creating a re-targeting custom audience, but much easier to establish since you can capture people who haven’t made it yet to your Real Estate website/landing page or Single Property Websites. All they need to do to become a part of your page engagement custom audience is to make any minimal interaction with your Facebook page. You can segment your audiences by the type of engagement, and display hyper targeted and relevant ads to the right people. For example, you can create a custom audience that is based specifically on people who interacted with your page posts in the last 14 days and display hyper relevant ads to them according to your published posts from the last fourteen days. This is great for re-engaging seller leads or new prospects for your Real Estate lead generation campaigns.

 

There are a few to choose from, in different levels of accuracy:

Everyone who engaged with your page – Target anyone who visited your Facebook page, or made any interaction with your page posts on his Facebook news feed or the messenger. This will be your biggest Facebook page engagement custom audience and can be segmented further down with the next available audiences.

Anyone who visited your page – Includes anyone who visited your page, no matter what actions they took on it.

People who engaged with any page post or an ad – Allows you to target only the people who had any engagement with a page post or an ad (which is basically a page post, who is not published on your page, since your ads are related to your Facebook page). The engagement can even be just a carousel ad swipe without actually clicking on it.

People who clicked any call-to-action button – Target the people who clicked any call-to-action button on your page. This list is probably worth a higher bid because it contains users who probably had intentions to go through your conversion funnel but dropped in the process for some reason. Maybe they visited your home valuation landing page or single property site but left without converting.  Using this custom audience is a very effective way to get them back through the funnel and complete a conversion.

People who sent a message to your page – Target people who sent a message to your Facebook page. It is more and more common that people approach brands through their Facebook page, rather than their website support. This custom audience can be a very effective way to target people who showed interest in your product or offer.

People who saved your page or any post – Target only the people who saved your page, or any post from your page. This audience is very effective to reach people who meant to read your post or were interested in your offer but may forget about it.

Next set the time range to collect the audience from (it also works retroactively up to 365 days) and name your audience.

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