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What started as a hike turned in to tradition. It’s New Year’s Eve and at the end of every year I head to my family’s Rocky Mountain cabin to climb a couple thousand feet to sit with an old natural bonsai tree that I found as a child growing out of a cliff side boulder. How… Continue reading 2021 Is All Up To You
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💣 💥 How To Re-target Anyone That Has Watched Your Videos on Facebook! 🤩 Watch and learn! 👍...
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🎯 When crafting new Facebook ad targeting strategies it's key to look at historical data of home owners and build persona's to identity their habits and behaviors as they get ready to sell. ⛳ Then mirror and layer those behavior and interests to create targeting that is relevant to your goal....
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🤔 Should you choose oCPM vs CPM for your Real Estate Facebook campaign? Not many understand the actual meaning or rather the implications of what this stands for and how to leverage it in campaigns. For those of you who haven’t come across the terms before: 👉oCPM: optimised cos...
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[video width="1920" height="1080" mp4="https://www.travisthom.com/wp-content/uploads/2021/06/The-New-Facebook-Video-Creation-Tool.mp4"][/video] 🎥 The 𝙉𝙀𝙒 video creation tool has just been released by Facebook! This video shows you exactly how to find it and create a video...
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🔥 HOW TO CREATE A HIGH CONVERTING REAL ESTATE FACEBOOK AD CAMPAIGN USING DYNAMIC CREATIVE! 🙌 FREE TRAINING 🙌...
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💥Seller Lead Generation With Facebook Messenger Chat Bots 🤖 Looking for a new way to generate seller leads? In this training video I go over how to leverage Facebook Messenger and use chat bots to build a seller lead audience to market your service....
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If you’re wondering what type of Facebook ads should you be running…...
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[video width="1920" height="1080" mp4="https://www.travisthom.com/wp-content/uploads/2021/06/Connecting-Your-Ad-Account-To-Bussiness-Manager-To-Create-CA.mp4"][/video] Starting Oct 31st, you will need to connect your ad account to a business manager account in order to create custom aud...
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[video width="600" height="720" mp4="https://www.travisthom.com/wp-content/uploads/2021/06/The-Frequency-Illusion-Are-you-doing-it-RIGHT_.mp4"][/video] 💪 Re-targeting is powerful, but only if you are doing this one thing correctly. 👆 Watch this to learn more....
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What started as a hike turned in to tradition. It’s New Year’s Eve and at the end of every year I head to my family’s Rocky Mountain cabin to climb a couple thousand feet to sit with an old natural bonsai tree that I found as a child growing out of a cliff side boulder. How log ...
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Since Instagram’s inception in 2010, large and small businesses alike have used the application for promoting their products and services. Not only to generate buzz but to also tap into a new marketplace. From the seemingly general and trivial updates, like adding hashtags to search ...
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Usually stock photos look pretty bad. They look like, well, stock photos. However you don’t have to use the standard old boring images that look stale and corporate like that you see being used for every type of ad out there. In the past few years there has been a new breed of stock images that ar...
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Writing some Facebook ads for a client today. With these type of ads you have to remember that Real Estate is emotional. It’s where families lay down roots, grow together and re-discover love and home as they combine into one place. Ad copy: “It’s more than just a house. It’s a quilt o...
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[embed]https://youtu.be/WSA0Five04o[/embed] Check this one out! I walk you through how to create a chatbot in Messenger that will respond to anyone that comments on your Facebook ad!...
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[video width="1516" height="800" mp4="https://www.travisthom.com/wp-content/uploads/2021/06/2018-04-03_3-49-04.mp4"][/video] How-to video on how to create your own branded Facebook live video using Snappa and Switcher Go on your Android or iOS phones....
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😉 👉 Real Estate Facebook lead generation is about playing the long game. Are you doing it right? 🤔...
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💣 Listings attract more listings. 🔥 Pretty easy right? Well actually it is. Using Facebook ads, you can maximize each listing you have and leverage every life-stage that your listing goes through, coming soon, just listed and just sold. Those are three different opportunities to create ...
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💰 I hear a lot of people say “The leads are bad!”… Most often, though, people simply don’t have a full understanding how Facebook marketing works. To help, here is a graph that gives you just a little insight into what we marketers call “pacing” and how the Facebook ad auction op...
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🏘 This is why you should become a Facebook marketing pro as a Real Estate agent.👍🏻 Are you seeing this in your market? 🤔...
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Recently I came across a photo of my grandfather, and my cousin, taken when they had newly opened their car dealership. The image is of the two of them standing proudly together behind a wheel barrow filled with silver dollars. At first glance, the purpose of the silver coins may not be obvi...
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Sometime in early 2010 I received a call from a developer to list a 26 unit condo building in a pretty hip part of town. That was the good news. The bad news was that we had a few hard factors working against us. We were still in a recession and the building was a luxury development with prices s...
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I often get asked the question-“What Ad and what landing page gets better clicks…” My answer has always been that every market is different and every psychographic profile is different as well. Tons of different factors going on to really determine the best Ad copy and ad targeting to use, ( m...
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“ABC. Always be closing, Travis.” I resented them for saying that phrase every chance they got. I never got off the phone with them without hearing it at least once. As they shook my hand after every meeting it was always the last thing they said before walking out the door. I’m not exaggerati...
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👋 Travis Thom here! Check out how we find better quality prospects using this simple yet really effective and profitable strategy. 💥 This is working really well…...
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Watch this if you wanna learn how to use power for storytelling and retargeting to win more businesses!...
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Create the ad 👇🏼 Email the ad to email list 👇🏼 Ask for engagement 👇🏼 👌Win BUSINESSES! ✈...
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There’s a big difference between boosted posts and Facebook Ads (btw, this is the right way!). Learn new marketing strategies with Elevated Real Estate Marketing to potentially reach your target market, earn more sales and grow your business to the next level!...
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Friction. This is a term in the landing page optimization biz that we use from time to time. Whenever you ask someone to do something or to commit to taking an action on your landing page or website, there is friction. It’s almost impossible to remove friction, it’s hard wired into our lizard...
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