Facebook Ads
🤔 Should you choose oCPM vs CPM for your Real Estate Facebook campaign?
Not many understand the actual meaning or rather the implications of what this stands for and how to leverage it in campaigns.
For those of you who haven’t come across the terms before:
👉oCPM: optimised cost per thousand mile/impressions
👉CPM: cost per thousand impressions
🔴 THE SIMPLE EXPLANATION
Facebook can either choose to optimise ads for impressions (CPM) or optimise for a specific action.
💥 Here’s how in works in practice: Facebook KNOWS that certain people in your audience will be more likely to perform on action over an other. In this video I go over what this means.
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